last issue, we talked about the roles of IMAG and Broadcast
directors, and how shared resources (cameras and VTRs) require clear
communication to enable both to function seamlessly.
In this second and final installment, we'll
talk more about the role of the Director and learn how to be
consistent in your church video productions.
Many of the church ministries I've worked with
have some staff that handle the weekly editing and producing of the
content. And most of these ministries use large volunteer groups to
handle the weekend services. This is my personal method of producing a
weekend program, as it allows members of the church to utilize their
gifts in the Media Ministry on the crew.
I do want to be clear to say that if it's at
all possible, a paid staff member should be the final decision maker
over the volunteers. I further suggest that this person be the
"producer" for the weekend services, overseeing and making decisions
for the volunteer crew. This type of accountability will help ensure
consistency in the quality of your productions.
Many of the crew positions can be filled with
people willing to spend some time learning a task. Camera operators,
video shaders, worship software operators and the like are fairly easy
to train on these jobs. But one of the toughest spots to fill on a
video crew is the Director.
I've had friends who work at local news
stations tell me "Anyone can direct a talking head", meaning that, in
the context of a church, following a Pastor around is usually pretty
easy to do. The timing of the cuts, looking for the best camera angle
and generally just paying attention are tasks that nearly any of your
volunteers could handle.
The difficulty comes in when music is added to
the mix. Directing music, I believe, is an art form more than it is a
excercise. I can teach anyone to listen for the beat, look for solos,
pay attention to instrumental breaks and generally think about the
shot that's needed. The trick is that it's happening very quickly and,
more importantly, the style of the shot selection is based more
on feeling than it is on understanding syncopation.
Make sure you try out prospective Directors
during weekly rehearsals, when mistakes don't matter. Find out if they
can keep up with the flow of information and dole out short, concise
commands and "feel" the right shot during musical segments.
Yet another issue arises when there are
several directors who rotate time in the position. The camera
operators and crew need to have a "system" down that creates
To that end, requiring your Directors to use
the same verbal commands will help tremendously in raising the bar on
your camera shot selection, as the operators know exactly what the
Director is asking them to accomplish when the same verbiage is used
by all Directors.
|The difficulty comes in when music is
added to the mix.
To help your church develop this consistency,
I've created the Video Director Commands Quick Guide. Your
church will have new commands to add to this list, as each Sanctuary
has unique aspects that can be used as visual reference cues for your
I hope you find the Quick Guide beneficial and
that your church takes IMAG and Broadcast video to the next level.
Video Director Commands Quick Guide. You will need
Reader® to view it.
Go back and read
Part I of this article.
Anthony Coppedge is a church media
consultant with Anthony Coppedge Consulting, Inc.